Luxuriously cleanses while helping to strengthen and repair damaged hair with the power of plants.* Gently removes excess sebum, product buildup and pollution.
*When used with Botanical Repair™ Strengthening Conditioner
WINNER - Elle and Marie Claire Awards
Strengthen and repair damaged hair with our silicone-free shampoo that luxuriously cleanses, gently removing excess sebum, product build-up and pollution.
95% of women say their hair instantly looked healthier.*
• Gently cleanses and helps strengthen and repair from the inside out, improving the condition of damaged hair**; with plant-derived technologies
• Creates bonds to improve hair strength**
• Gently removes excess sebum, product build-up and pollution, which can damage hair
• For all hair types and textures
• 94% natural origin†
• No silicones or sulfate cleansers
• Safe for color treated and chemically processed hair
• Vegan, cruelty free
Aveda pure-fume™ aroma with certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences.
